Vitamins
Why Magnesium Powder May Be the Best Natural Sleep Aid
Struggling to get a good night's rest? Many people turn to natural sleep aids like melatonin gummies, valerian root tea, or chamomile capsules – hoping for relief. But here’s the truth: most of t...
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Can You Take Magnesium For Sleep While Pregnant? (Your Expert Guide)
If you're pregnant and struggling with restless nights, you might be wondering if magnesium can safely help you sleep. The good news is that magnesium isn’t just safe during pregnancy when take...
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The Science Behind Magnesium and Sleep: Why It Works
Discover how magnesium benefits sleep by improving rest, calm, and recovery. Read now to learn how it supports healthy sleep patterns naturally.
Read moreshop the story
skin essentials
behind the brand
Karen
From TV host to skin expert — Karen Fischer is a mum, nutritionist and author of seven health books, sharing science-backed advice and products to help you love the skin you’re in.
Founder + CEO
Bonnie
Bonnie is a qualified nutritionist with a big heart — she runs our Eczema Diet Membership and shares encouragement and expert skin advice across our socials.
Nutritionist
Carmen
She’s the friendly voice behind Skin Friend’s customer care. Whether it’s by email or phone, her genuine desire to help shines through—people love her and so do we!
Customer Care
Ayva Lily
Karen’s daughter Ayva — the inspiration for The Eczema Diet — is a graphic designer who is passionate about creating content that uplifts and supports people living with eczema.
Design + Media