News
PFAS "Forever Chemicals" in Skincare: Why Natural Does Not Always Mean Safe
Is Your Skincare Really Safe? The Case for PFAS-Free Products: If you or your loved one is living with eczema or sensitive skin, you know how important it is to find skincare that’s not just gen...
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skin essentials
behind the brand
Karen
From TV host to skin expert — Karen Fischer is a mum, nutritionist and author of seven health books, sharing science-backed advice and products to help you love the skin you’re in.
Founder + CEO
Bonnie
Bonnie is a qualified nutritionist with a big heart — she runs our Eczema Diet Membership and shares encouragement and expert skin advice across our socials.
Nutritionist
Carmen
She’s the friendly voice behind Skin Friend’s customer care. Whether it’s by email or phone, her genuine desire to help shines through—people love her and so do we!
Customer Care
Ayva Lily
Karen’s daughter Ayva — the inspiration for The Eczema Diet — is a graphic designer who is passionate about creating content that uplifts and supports people living with eczema.
Design + Media