News
Cradle Cap Explained: The True Causes, Treatments & What to Avoid
Cradle cap, those flaky, yellowish patches that often appear on a baby’s scalp, can be confusing and even a little alarming for new parents. While it’s common and usually harmless, understanding w...
Read moreshop the story
skin essentials
behind the brand
Karen
From TV host to trusted skin expert—Karen Fischer is a mum, nutritionist and author of 5 skin health books, dedicated to helping others feel comfortable and confident in their skin.
Skin Friend Founder
Ayva Lily
Karen’s daughter Ayva was the inspiration for The Eczema Diet. Now an artist and designer, she’s passionate about creating content that uplifts and supports others living with eczema.
Design + Social Media
Carmen
She’s the friendly voice behind Skin Friend’s customer care. Whether it’s by email or phone, her genuine desire to help shines through—people love her and so do we!
Customer Care